Moje Drogie Kobiety, dlaczego w dzisiejszych czasach wizerunek i budowanie marki osobistej są istotne? Co prawda wiele osób mówi – ,,nie oceniaj książki po okładce”, ale ile razy zdarzyło się być nam ocenianym właśnie po wyglądzie, ale też po tym jak się zachowujemy i co mówimy. To kilka pierwszych sekund sprawia, czy ktoś nas polubi, będzie się z nami utożsamiał lub czy poczujemy tzw. ,,FLOW” z drugą osobą. Przepływy energetyczne między nami mogą być naprawdę różne.
Macie też bardzo duży wpływ na to jak będziecie postrzegane, chociaż realizując tak zwany ,,personal branding” w sieci często jesteśmy błędnie oceniane. Ktoś może nas uznać za osobę poważną, bo na zdjęciu profilowym się nie uśmiechamy, a jeszcze inna osoba uzna nas za bardzo wyluzowanych. Może się okazać, że przy spotkaniu osobistym będziemy introwertykami lub osobami, które wolą słuchać niż mówić. Kochane Kobiety, w dobie pandemii i rozwoju świata cyfrowego – wszystko przeniosło się do sieci. Każda z nas ma swój kanał na social mediach – co oznacza, że każda posiada markę osobistą, która jest w pewien sposób postrzegana przez otoczenie zewnętrzne. Jedne osoby są bardziej otwarte, budują zasięgi, mocno komunikują swoje opinie, udzielają się na forach i aktywnie budują markę, a inne mocno chronią swoją prywatność i nie uzewnętrzniają się.
Each social media channel also has a different communication model. On Tik-Tok we are brave, we must have a distance to ourselves, dance to the rhythm of the background music, putting on the tasks that are trendy. Here as we have an inspiring idea for ourselves - we can count on a large amount of organic traffic. On Instagram, we showcase looser photos of our travels, meetings, situations at home, favorite pets and activities, and things that inspire us. In addition, we can implement live meetings and record stories, sharing our tips, experience, ideas. Instagram has a looser formula than Facebook. A more formal channel for personal branding is LinkedIn in which we create a great networking network of our target group. We can meet a lot of great people.
Whether you want to build your personal brand more as an influencer marketer or an expert in a given field or you want to be like Mrs. Zosia who loves to cook cakes and wants to share photos of her products and inspire people to bake cakes - it depends on you how others will perceive you and how you want to be perceived. It is important to be consistent in everything and feel comfortable in your own skin. If we prefer loose, colorful clothes we can emphasize our character, individualism. People who opt for more elegant, minimalist clothes are often identified with competence, intelligence and a lot of knowledge. There is a reason why we go to job recruitment meetings wearing a navy blue jacket or white shirt with a collar.
What is the difference between image and personal branding? Image means how others perceive you at first glance. And personal branding means what other people think of you in the long run. What comes to such people's minds when they say your name and what is the outside opinion of you?
Instead of fitting in with the group, learn to express yourself by emphasizing your passion and energy - with a bold necklace, colorful earrings, or an original brooch. You may ask yourself what do you think your style says about you? Do you put effort into your appearance and do you try to stand out from other people at work? Does the way you dress convey the right message to others? Start by removing those items from your closet and closet that are not consistent with your desired image. Choose clothes and accessories that make you feel confident, authentic and consistent with the image you want to present to others. Buy current, quality clothing that is appropriate for your body shape and lifestyle. Key factors important, when building your personal brand:
Strongly focus on the key message
Many people often want to be everywhere and for everyone. However, it is worth deciding what values we identify with, what message we want to carry to others and what brings us joy? What niche is our target audience? Focusing on your group will make it easier to create content around your brand. Additionally, it is a good idea to keep your message and content consistent with your niche topic so that it is remembered.
Honesty is key
The original personal brand is about being honest about it. It makes sense to become an expert in a particular field and tell it straight as it is. The more we identify with the products, believe in them the more honest we will be with ourselves and others.
Tell a story
At laparica. com you will find products with history and soul, and their creators also have their wonderful stories, experience passed down from generation to generation. Everyone is very fond of interesting and inspiring as well as true stories. This builds engagement among female users. It is best to write about the story or share it with live or video materials.
Consistency is the key!
It is important that your personal brand promise is consistent both online and offline. Consistency in both visual and personality is a very important thing. Be great to yourself and have a positive!
